In January 2010, Maria Sharapova renewed her deal with Nike and signed an 8-year contract for $70 million. This deal with Nike is the most profitable contract ever for a female sports celebrity, surpassing the former record of a $45 million contract awarded to Venus Williams who remained the Wimbledon champion for five times.
Sony Ericsson’s First Global Brand Ambassador
In January 2008, Maria was selected as the first global brand ambassador by Sony Ericsson, a well-known mobile communication company. Later she undertook several innovative brand campaigns, which were specifically initiated to involve the target audiences of Sony Ericsson. According to Sharapova, “It is really exciting to be working with a cool brand like Sony Ericsson which has such a strong reputation in the entertainment industry.”
‘Tiffany For Maria Sharapova’
In 2008, Maria became Tiffany’s celebrity and wore Tiffany earrings at all major events: the French Open, the Australian Open, the U.S. Open and Wimbledon Tennis Championships. Referring to Tiffany earrings, Maria said, “These earrings sparkle with every movement, and they are so lightweight which makes them perfect to wear on the court.”
Maria Sharapova Shoes And Handbag Line
In 2009, Sharapova proved her innovative fashion skills by collaborating with Cole Haan and designing a line of handbags and shoes. The tennis player said that her line of shoes and bags was immensely inspired by her extensive travels and that she loves “seeing how someone carries her bag, creates an outfit around her shoes, and expresses herself through her clothing.”
The Most Lucrative Deal With Nike
In January 2010, Maria Sharapova renewed her deal with Nike and signed an 8-year contract for $70 million This deal with Nike is the most profitable contract ever for a female sports celebrity, surpassing the former record of a $45 million contract awarded to Venus Williams who remained the Wimbledon champion for five times.
Nike Maria Sharapova Collection
Maria followed the footsteps of other tennis stars who had been in the clothing business such as René Lacoste and Fred Perry. In 2010, she introduced her tennis clothing line called Nike Maria Sharapova Collection, which included apparel designed by her for all big tournaments, partnering with Cole Haan and Nike. The dresses were worn by many WTA players such as Sofia Arvidsson, Andrea Hlavackova, Kai-Chen Chang, Madison Keys and Anastasia Pivovarova.
Porsche’s First Global Brand Ambassador
In April 2013, the German car company Porsche signed its first global brand ambassador, Maria Sharapova. On this occasion, Sharapova expressed her happiness in the following words, “I have had the privilege to be associated with some of the best brands in the world, but now to be partners with Porsche is such an amazing honor.”