Remember that viral YouTube video that made you spit your tea out this morning? That video could have earned the creator £1,000s. Here’s how you could make money from YouTube.
YouTube channel starter kit
This is what you need to start being a YouTuber:
- A decent camera or webcam – Quality is important and you’ll need to record your videos in full 1080p HD if at all possible. Jack recommends the Canon G7X if you’re after a camera, or the Logitech C920 if you’d rather use a webcam (which also happens to be much cheaper than a camera!).
- Video editing software – iMacs have pretty decent video editing software included (iMovie), but for PC users or iMac owners who want something a little more advanced, there are more options. Jack recommends a few programs (Adobe Premier, VEGAS and Final Cut Pro), or you can try Lightworks, as featured in our guide to the best free software alternatives.
- Microphone – Most cameras come with a microphone, but if you’re looking for top sound quality you might need to purchase a separate device altogether. Depending on your budget, Jack recommends either the Blue Snowball, Blue Yeti (used by us on our podcast) or the RODE Podcaster.
- Lighting – Splashing out on lighting isn’t essential, but some top YouTubers swear by it. You can either get creative with the lights you already have around the house, or you can buy some dedicated video lighting.
- A decent backdrop – If you’re filming a vlog, you might want to set up a decent backdrop. You can stick with a plain colour, or jazz it up a bit by making whatever room you’re filming in look really nice (but not too distracting!).
- Capture card – You’ll only need one of these if you want to record console games. If that’s what you intend to be doing, Jack’s card of choice for starters is the Elgato HD60.
f you’ve managed to populate your channel with a fair few videos collection and have a dedicated audience, here is how to make money on YouTube aside from Google Adsense:
1. Affiliate marketing
One of the most accessible options is to take advantage of affiliate marketing.We explain it in detail in our full guide to affiliate marketing and also touch on it in our guide to making money from a website. But, essentially, affiliate marketing involves you posting a link to a website, and if someone makes a purchase through that link, you get a percentage of the sale. Sometimes you’ll even get paid if someone just clicks on the link without buying anything, and according to Jack, affiliate marketing is something that pretty much any YouTuber can try for themselves.
As mentioned earlier, more popular YouTube channels often make money through sponsorship deals. These will most likely be related to the content on your channel but, from time to time, you may be approached by a company that’s just keen to get its name out there, no matter the channel.And don’t worry, you don’t need to be at Zoella levels of success to nab yourself a sponsorship deal. As he explained to us, Jack’s had more than just a couple of sponsorship deals down the years.
Sites like Patreon, Buy Me a Coffee and Ko-fi are great little tools that allow your fans to sign up and donate money if they’d like to help support your channel.You’re relying on people’s good will and kind nature, but if you want to up the chances of them donating, you can offer them some exclusive content or products as a thank you for their small donation.The key to doing well here is to build up an audience that really appreciates what you post. If they like what you do, the chances are they can be persuaded to spare a few bobs each time you upload.
Depending on how successful you become, you could even consider branching out and creating your own merchandise.Whether it’s t-shirts, mugs, or even just something small like pens and badges, loyal fans will be keen to get involved if they feel like it makes them part of a community, and that they’re supporting you.Just don’t do what some high-profile YouTubers have been accused of (cough, Zoella, cough), and charge way over the odds for what is essentially junk, just because your name is on it. If you want your fans to respect you, respect them back.